#387 Radiohead, 'In Rainbows' (2007)

This album turned the music industry on its head. The first album in 4 years from Radiohead, this record was the first by a major act to be offered as pay-what-you-want. It was announced 10 days before release and available as download only for the first 3 months. In 2020, we’re used to this. Artists like Drake, Beyoncé and Kanye have all released albums at the drop of a hat, a strategy that allows the artist to control the narrative.