#367 Drake, 'If You're Reading This It's Too Late' (2015)

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This album dropped online in February 2015 without any major fanfare; a simple tweet with a link to iTunes. At the same time it was uploaded to Soundcloud but was quickly removed. The removal of the album created way more publicity than the initial upload. The next day the album was officially released online and within 3 days, it had amassed 17.3 million streams in the first 3 days on Spotify alone. He broke Spotify’s record with that (which was previously also held by Drake).

The album, or mixtape, rather, is unlike Drake’s poppier releases. The beats are hard, the lyrics are filthy. Riddled with the “N word” and misogyny. It kinda feels like he’s trying to hard to be a persona. His vocals on most of the tracks are very affected; highly processed through autotuned and the like. But what do I know, the album has had 2.3 billion streams in total, so if you’re reading this, it’s too late.

#rs500albums