#367 Drake, 'If You're Reading This It's Too Late' (2015)

This album dropped online in February 2015 without any major fanfare; a simple tweet with a link to iTunes. At the same time it was uploaded to Soundcloud but was quickly removed. The removal of the album created way more publicity than the initial upload. The next day the album was officially released online and within 3 days, it had amassed 17.3 million streams in the first 3 days on Spotify alone. He broke Spotify’s record with that (which was previously also held by Drake).